Steve Niehoff QKA, TGPC, QPFC, CHFC


Steve Niehoff, Chief Operating Officer (COO), wears many hats at GPS, but none more important than facilitating positive experiences for clients and partners of the company.

In addition to GPS, Steve has served as the Chief Operating Officer of PRI since August 2016. Prior to joining PRI, Steve worked for a Fortune 100 insurance company in a variety of roles including Operations, Compliance, Business Development and Internal Audit. A passionate believer in financial literacy, Steve has served our industry for more than 20 years working in life insurance, annuities, health benefits and retirement plans.

Steve has a B.A. in English from the Ohio State University and an M.B.A. from Ashland University. Steve also holds many industry credentials including the Qualified 401(k) Administrator (QKA), Qualified Plan Financial Consultant (QPFC), Tax-Exempt and Governmental Plan Consultant (TGPC), and Chartered Financial Consultant (ChFC).

With their daughter Lanie starting her career, Steve and his wife Stephanie are empty-nesters, enjoying newly found time in their schedules by bird-watching, becoming better cooks and bakers, and sharing inane jokes only they enjoy. They recently moved to the country where they look to plant dozens of trees, tend to a large garden, and learn to can fruits and vegetables they grow.

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